digital marketing

Lakshya IT Solutions delivers the digital marketing courses in Kanpur to industry executives, entrepreneurs, and fresh graduates. It is one of the best Digital Marketing Training Institutes in Kanpur that offers the best digital marketing course with 100% placement assistance


LITS is a leading  Institute for  Digital Marketing Courses. The course will be delivered by highly experienced and certified trainers who are considered as one the best trainers in the industry, which leads to an unparalleled learning experience. The course is studded with myriad hands-on exercises on each topic that is covered in the training. Along with the training, we offer you 1-year e-learning access, 10 global certifications from Google, Facebook, YouTube, etc. and placement assistance. Many of our past participants are working for various companies as digital marketing professionals.

As a digital marketer, we’ll have to promote organizations and companies over the internet. All the online promotions you see, the content you read, and the pictures we see online are somehow related to the work of a digital marketer.

digital marketing course modules

Digital Marketing is all about using data to realize marketing objectives. It is the art of using consumer insights to formulate marketing strategies targeted at particular groups of customers online.

A website can be defined as a collection of several webpages that are all related to each other and can be accessed by visiting a homepage, using a browser like Internet Explorer, Mozilla, Google Chrome or Opera. In this tutorial, we will explain the concept of website development, from the simplest to the most advanced. It will help novice users to learn all about websites and how they are designed and maintained. At the same time, this tutorial has enough material to help even system administrators to broaden their knowledge about websites.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s natural or un-paid (organic) search results.

Search engine marketing increases the visibility of websites through search engine optimization (SEO) or through paid advertising with the intent of increasing traffic to the website. SEM is a broader term than SEO. SEM refers to all marketing activities that use search engine technology for marketing purposes. 

Google Analytics is a free web analytics service offered by Google. It helps website and app owners (both organizations and individuals) track and report on all kinds of data from their users. 

Social media, which relates to the sharing of information, experiences, and perspectives throughout community-oriented websites, is becoming increasingly significant in our online world.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

An email marketing campaign will endeavour to make the customer aware of the latest items and offers available. By building relationships, increasing brand awareness and customer engagement, and generating new leads, email marketing also plays a critical role in the overall marketing strategy too.

Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.


Video editing has been dramatically democratized in recent years by editing software available for personal computers. Editing video can be difficult and tedious, so several technologies have been produced to aid people in this task. Pen based video editing software was developed in order to give people a more intuitive and fast way to edit video.

YouTube Marketing is the practice of promoting businesses and products on YouTube’s platform, by uploading valuable videos on a company’s YouTube channel or using YouTube ads.

Freelancing is a contract-based profession where you use your skills, education, and experience to work with multiple clients and take on various tasks. Freelancing usually involves jobs that allow you to work-from-home. 

Google AdSense is an advertising program that allows you to run ads on your website, blog, or YouTube videos and get paid when visitors click on them. The ads are generated from businesses that use Google’s AdWords program that you feed using a special AdSense code onto your blog or website.

E-commerce (electronic commerce) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer or consumer-to-business. 

Lead generation is the process of reaching out to your audience, building awareness about your business and identifying potential customers for your products and services

Ecommerce website development is the process of developing the technical aspects of your ecommerce website — how it functions, accepts payments, behaves in response to user action, and appears aesthetically.

Dropshipping is an order fulfillment option that allows ecommerce businesses to outsource procuring, storing, and shipping products to a third party.

Affiliate marketing is a promotional model that connects merchants with independent marketers who are willing to invest time and money to sell a merchant’s products.

 Influencer marketing can be defined  as “the action of promoting and selling products or services through people (influencers) who have the capacity to have an effect on the character or brand.

App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results.

Display advertising appears on third-party websites and uses video, image, or text elements to market products or services.

Digital Unlocked Certification helps you improve your business digitally. it offers training about digital marketing skills with practical knowledge, they arrange lessons and test on every topic to check your knowledge. 

It’s easier than ever to make money online. Whether you just need to generate some fast cash or want to create long-term, sustainable income — which has become more common as freelance jobs, remote work opportunities, and the ease of selling goods online has increased — there are opportunities out there for you.

You’ve done a great job of focusing your search, targeting companies, networking, creating a compelling resume and cover letter. Now, you’re ready for the interview. Many job hunters spend so much time and energy trying to get to the interview stage but then not enough time actually preparing for the interview. This is a mistake that often derails job seekers. It’s hard to overstate the importance of researching the company, analyzing the job description and preparing a sell sheet.


Dicover how our amazing team can help your business

Job aspirants

All freshers and students can join the session to increase their knowledge while earning.


For those, working-class people who want to earn more money or want to switch from their profile


Those who have just started their business in digital marketing can prove as a diamond for their start-ups.


Digital marketing offers a brilliant platform to freelancers who want to work part-time.

Basic Digital Marketing Course

The Basic Digital Marketing Course will give you everything you need to succeed in the corporate world of marketing and advertising. On completion of this course, you will be able to develop and execute a solid Advance Digital Marketing strategy.

  • Modules :- 21 Modules
  • Duration :- 3 Months
  • Certificate :- 10 Certifications
  • Placement :- 100% Job Assistance

Advanced Digital Marketing Course

Advanced Digital Marketing Course is a mandatory skill for a large number of professional roles in the industry today in departments such as Marketing, Public Relations, Branding and HR. Through our Digital Marketing & other Courses.

  • Modules :- 40 Modules
  • Duration :- 6 Months
  • Certificate :- 15 Certifications
  • Placement :- 100% Job Assistance
  • Internship :- Yes, On Live Projects

5 Reasons You Would Love to Join Us

The training program is of 180 hours which consists 90 hours of practical training classes, 40 hours of in-class training and 60 hours of live projects and assignments. Download our brochure to know more about us.

5 Reasons you would love to join us-
  • We give real time training
  • We provide flexible timings for batches.
  • You will be trained by Google Certified Trainers.
  • You will learn everything related to Digital Marketing
  • You can become a Google certified professional after doing the course.

Why Choose Us

Discover more about our high performing team


Various timings are available for the individual who is keen to learn this course in an effective and efficient manner.

100% JOB

Our Digital marketing course assures all the students for getting good placements along with training.


Techniques and tactics are delivered by well versed trainers of Digital marketing for an effective learning.


You get a doubt session to solve all your queries. You are assisted with backup classes for missed sessions & training.

who should do digital marketing?

  • Working Professionals
  • Branding  / Sales / Marketing Professionals
  • Students
  • Entrepreneurs
  • Startups
  • Housewives

Opportunities For Digital Marketers

  • You can go for a Job / Freelancer/ Consultant
  • You can start a website (Blog)
  • You can start an App/Video Channel monetize
  • You can start a Digital Marketing Agency

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